*This is a long post*
I have been thinking a lot about Product Development and what makes a product great and here are some thoughts on it. So this is intertwined with Simplicity and my pursuit of it and a transformation that has happened in the past few years. I think that this is something deeply personal and subjective. Lately, people say I am different than I have been before. This attempts to capture my experience and respond to that comment.
Firstly, the more I think about this, the more I observe that the world is full of shit stuff. Things that are ugly, badly made, things that don’t work or are so poorly designed that you need a PhD to work them or just boring and uninspiring. I am beginning to think that this is a symptom of something more deeper and fundamental. Now, product or service development is super hard. It is a balance between form and function. Also rarely anything is developed on your own, the best work and products are built by teams. Building teams is hard, some of the thoughts on teams at some other time. Again teams that build crap stuff are usually crap teams.
Now working with other people is always hard, be it in a team or relationships or anything so there is a lot to be said around picking the right people and in general, the things below are thoughts when you do find the right people.
Most things are a reflection of the people who built it.
I have been thinking about this for a while and when you build something, it is a reflection of who you are, your thought process and its sophistication (or lack of it). The more I think about this, the more I have come to believe that the people with personality build products with personality. Complicated things are made by people who don’t have a nuanced understanding of the problem space. This understanding comes from experiences, thinking about the problem and working with other people who are also thinking about it.
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Be passionate about the product and the people who use it.
This is by far the most important thing in my opinion. People who are passionate about what they do build things with a level of detail that is just not possible otherwise. I was traveling recently on a budget airline and I could tell just by the way the airline staff talked to their customers and even to each other, you could see that there was no sense of team or passion for the work they were doing. It is off-puting and to a trained eye very obvious. I suppose you have to give them some benefit of the doubt having to deal with budget travelers everyday is not exactly what I would call inspiring.
There are couple of things that I would call as tells to figure this out: Passionate people talk about what they are doing all the time. If you are not talking to others or showing them what you are doing, you probably are not passionate about it. I have seen that people who obsess over their users and how they use the tool or product and thinking about them constantly are the people who are most likely to do something great.
This however is a very personal thing, you don’t have to be passionate about solving problems, but being passionate about something gives you personality and depth and in my opinion makes you more interesting.
Stay in the problem space.
It is very easy to get distracted. There is research that says that you need 10,000 hours of practice to master any skill. By staying in the problem space, thinking about it, trying new things, you come to a solution that works. A lot of people just give up after a while
Meditation helps me, so does music. I have developed a self calibrating mechanisms where I tell my self to breathe or focus. Deep Breaths in a middle of a intense meeting or visualizing the tip of a pencil helps me tune out the noise. This has been particularly challenging. More on my experiences with meditation some other time.
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Staying in the problem space requires tremendous focus and mental power and a way to channel your energies into the problem. In some ways zoning out and ignoring all that happens. When you reach the ability to do this at will, that is high level kung fu. I train for Table Tennis (link) and that helps me doing it because you have to keep your attention to a fast moving ball all the time and ignore everything that his happening.
Simplicity comes over time and it is a never ending process.
My explorations in to Simplicity have taken a long time and it is a ongoing process. I am going to write another post on this. The simplest thing is not the most obvious thing. I am beginning to think that it takes around two years to think of the around a simple solution. Personally, though through meditation and other techniques, this has to be a life long process. I recommend reading John Maeda’s Laws of Simplicity to put a context to this.
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If products had feelings, what would they feel. This gives them personality.
This is something right off Jobs and Pixar. Pixar has a way to think about things that I find amazing and is something that has come about to my thought process recently. Pixar has a way to tap into the emotional side of the brain that is quite incredible. The Jobs autobiography (link) talks about this, and by thinking this way they have been able to transform ordinary elements that we encounter (old pickup truck, toys, rats) into epic characters with personality. This kind of thinking really is the magic behind why people love or don’t like something. This is a way to build things that stick beyond the intended use.
This is Art.
One thing that has been a major transformation for me is the fact that this is art. Having being trained as a Engineer, I realize product thinking requires retraining the mind just a bit. Engineers I think are better artists Engineering is just a way to bring your art. Some artists use paint or clay or something else. It has always been this way but in the 21st century engineering skills and technology are the best tools to express art to a broad audience. I have a friend who takes photos and I used to visit his studio every week watch him do it just to understand how he takes his photos. I also enrolled myself in to a photo development course where they taught us how to develop your photos from scratch. Understanding how a photo is developed in a dark room and all the things you can do in the process to express your art was one of the things that I found fascinating. Developing products is much the same.
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To understand this better, read the seminal Paul Graham piece, Hackers and Painters. I have also found, hanging out with artists, making friends with them gives you a sense of roundedness and introduces you to a way of doing things that is not taught in Engineering. If you can train your mind to pick and choose between the two thought process, you have reached a level of mastery this hard to reach.
Finally
Creating something is hard. For me, it has been a deep personal journey and it has been a tremendous learning experience with a lot of personal growth for me. I have had to let go of a number of old things (literally I threw out stuff), relationships and find new ways to spend my time, I have made new friends, amazing experiences. This has got nothing to do with money or how people think about me or anything I thought was super important. Of course these things are important but they are not the be-all or end-all of everything. I do not claim to have mastered it or have any authority over it. However, it is by far the most transformative experiences I have had.
When I was younger, I used to wander around the “self-help” books in a book shop just out of curiosity. I do not go there any more. I have come to understand the best way to help yourself is to start thinking about others and developing skills enable you to see the world through the eyes of others while have your own special lens on it. That is a level of Zen I constantly aspire for.
We break this down a bit more on Escape Velocity, listen to the show or subscribe to the iTunes.










